Live Group design and deliver events for some of the most well-known names in the UK - from hosting the G7 summits and pivotal Government events to delivering large corporate conferences for the likes of EY, AVEVA, Huawei and London Business School.

I worked with Live Group for 6 years as the resident / lead creative - crafting copy, designing brands and developing marketing strategies for a large portfolio of clients across 50+ events per year.

You name it, I designed it. Immersive stages, wayfinding signage, exhibition halls, menus, 100+ page brochures, apps, websites, PowerPoint templates for some of the most well-known speakers in the UK.

I’m a real believer in curating cohesive customer experiences across an entire brand ecosystem, and events are a fantastic way to see this in action. From the registration website and emailers, to pre-event communications and onsite registration, to building excitement for a well-known keynote speaker and creating exhibition stands that leave an impression, I was an advocate for injecting creativity and brand experiences into every step of the delegate journey. It’s why I worked so closely with clients and the production teams to tie messaging, branding and innovative production elements together in clever ways, to ensure every touchpoint left a lasting impact.

On the production side of things, I led a team through the creative process for all print and digital outputs, liaising with multiple suppliers to bring everything to life. This meant going for site visits pre-event, creating branding floorplans, formulating brand books, drafting wireframes, designing and exporting print-ready artwork files, managing file handling and storage, being on-hand to clarify any questions about artwork, QA-ing websites and apps, and going onsite to oversee installation.

Working in the world of events is quick-paced, ever-changing and hugely rewarding. If you’re working on an event or exhibition right now and you’d like some creative support (whether that’s graphic design, event branding, copy or strategic delegate experience ideas) shoot me an email on studio@sarahbarradell.com.

Tell me what you’re up to!