Sarah Barradell logo (in white)
Design, copywriting,
customer experience.
Build out the strategy, then deliver practical, creative solutions.
For small and growing teams who need someone to take creative, and run with it.
Sarah Barradell Design's office in Fish Island, LondonThe inside of Sarah Barradell Design's office, in Fish Island, London
What do I love most about working with my clients?
Partnering with organisations who are genuinely trying to leave a better mark on the world.

From combatting fast fashion, to building tech for care homes, to empowering startups to accelerate their social missions.
The 10-year history
CEO / Co-Founder  |  Floram
August 2023 - Current
Chief Brand Officer  |  Charizone
June 2023 - Current
Strategic Creative Partner  |  Freelance
April 2021 - Current
Brand and Marketing Manager  |  Live Group
April 2019 - April 2021
Designer / Copywriter  |  Freelance + Live Group
September 2013 - April 2019
Master's Degree in English  |  University of Hull
September 2013 - August 2015
Adobe PhotoshopAdobe IllustratorAdobe InDesign
MarketingWebflowAdobe XDCopywritingStrategy
Frequently Asked Questions
What organisations do you work with?
I tend to work with small and growing businesses who need one person to fill a few different creative roles. I'm fairly industry-agnostic... as long as they're doing good in the world, I'm on board to support!
Do you meet face-to-face?
When I'm not in my studio, I'm usually out and about, catching up with various teams across London and Oxford. For brainstorming sessions, I love the energy of meeting face-to-face.
Which brands are you inspired by?
Brands who tie copywriting and design together in really clever and witty ways. Oatly's dry tone of voice is always a winner for me. I have an Innocent advert pinned up in my office because it made me laugh out loud. Grind are beautifully minimalist. I admire Monzo's ability to transform a sector. The Blunt Umbrella brand is so sleek it convinced me to throw down £70 on an umbrella (absolutely no regrets). WeTransfer make ads so pretty they don't feel like ads. And I'll always have a soft spot for anyone who uses a rounded serif font for their logos and headings. Chef's kiss
Do you offer any other services?
I partner with a paid advertising / CRM agency called We Grow Startups. So if you ever need to run any ad campaigns or email campaigns, I'll be able to do the creative while they push everything live, tweak and increase ROI over time. They're ace and specialise in working with growing organisations too.

I also partner with digital development agency, Vocala, who build apps, portals, websites and interfaces for a wide range of clients - from large, established businesses to startups. If you need any digital work or tools creating, these are the guys to bring it to life. I'll work on the UI, we'll collaborate on the UX, and they'll develop it and bring it to life.

Right now, I'm a one-woman-band in terms of copy and design, but this may change in the future. I'll keep you posted!
What's your go-to style?
Big, bold and minimalist. And then my copywriting is dry, punny and engaging. But of course, I can be a chameleon when I need to be, and can flex different creative muscles to suit different tasks. I started my career writing tender responses, so I learnt pretty fast that you can't segue a pun into every bit of writing you do... though not for want of trying.
What's it like to work with you?
Well, of course I'm biased here. But I genuinely enjoy my work and try to bring a bit of joy into every part of the process. I like working in an agile environment where we can think and produce ideas quickly, test the waters a bit, and then evolve our thinking over time.
How long does a project usually last?
I tend to work with clients in one of three ways: fixed price 3-month project; retainer support on a rolling 30-day contract; ad hoc support for any creative tasks that I can help with.

Most of my clients start with a 3-month project so we can get to know each other and achieve something big together, and then move on to longer-term ad-hoc support or retainer support afterwards. Though of course, all projects are different!
How much will it cost?
Every project is unique, so my pricing is too. Feel free to shoot me a quick email if you're thinking of working with me, and we can look at the scope and pricing together.

As a ballpark, most of my recent projects have been between £240 and £20,000.